The southern Italian island of Sicily has announced it will offer to pay half of visitors' flight costs and a third of hotel expenses to entice tourists to return post-coronavirus.
Sicily will also provide free tickets to many of its museums and archaeological sites, The Times reported.
With tourism making up 13% of Italy's GDP, Sicily has lost upwards of €1 billion ($1.09 billion) in revenue.
Non-essential travel is currently banned in many countries across the globe, and when Italy will reopen its borders is still unclear.
